Renault – Joie de vivre

Renault released the all-new Kadjar and Koleos campaign under the highly successful ‘Make the Move’ platform.
These beautifully shot campaigns are filled with French spirit and joie de vivre. They feature lifestyle-driven themes, that are playful, evocative and spontaneous, appealing to our style-seeking audience.
The campaigns not only showcased the Kadjar and Koleos distinctive European flair, they were also designed to work in social where we could highlight individual features in bite sized edits.
For OOH we created bespoke work to suit the medium. Bold, distinctive and stand out, we stepped away from category conventions to create an alluring neon treatment that captures the vibrant designs of the Kadjar and Koleos.
The creative appeared across OTV, social, cinema, premium OOH and digital channels.